5. Wuppertaler Graduiertenforum Narratologie
Tagung – Bergische Universität Wuppertal, 19. bis 21. Juni 2014
Stichtag: 1. April 2014
In an age of postclassical narratology, it can be argued that popular culture most prominently exerts its influence via narratives. Narratively constructed fictional worlds and compelling plots are all around us (e.g. in TV series in the evening, the comic book in the school bus, browser games during your lunch break) and affect many aspects of our daily lives. This dominance of narratives can also be traced in one of the most productive research areas to date: advertising, where ever-evolving commercial interests result in innovative uses of narrative elements. Some popular narratives transcend media-specific boundaries and offer experiences in which we ourselves turn into characters as in theme parks, holiday resorts, or fan conventions. read more